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Anatomy of a Business Card: What to Include

Business cards are an easy way to provide your contact information to potential clients and business associates. These cards have become an essential marketing and networking tool over the decades, providing necessary information to allow professionals to keep in touch easily. The information that goes onto a business card will make all the difference in how effectively they are used. We have tips to help you create the perfect business card that will get results.

Minimum Information

Every business card should have the following:


  • The name of the business and your name
  • Your official title with the business
  • Contact information for you and the business

These basic facts ensure that the recipients of the card can get in touch with you if they want more information or are interested in making a purchase. However, many professionals choose to add additional information to their business cards to make them more interesting and more likely to be used.

Exceeding the Basics

While the basic information might land you a few contacts, additional facts and a little creativity will go a long way in getting your business cards noticed by a larger crowd. Here are some other factors to consider when heading into business card printing:

  • If your business name doesn't make it clear what you do, add a tagline to clarify the types of products or services you offer.
  • Make sure your contact information includes a wide range of venues, including address, phone number, email address, fax and website.
  • Make your preferred method of contact more prominent so potential clients will be more likely to use it (for example, bold your phone number or email address).
  • Include your corporate logo so your business is easy to identify.

Additional information will up the odds that this potential associate will contact you in the future. However, you can increase your outcome even more by investing in some additional information space.

The Two-Sided Business Card

Many printing companies offer printing on both side of business cards for a nominal fee. This doubles your chances of getting the attention of a prospective client, especially if you use that additional space wisely. Here are a few ideas for making the most of the space:

  • Add a list of the products or services you offer.
  • Include a testimonial or two from former clients.
  • List the unique benefits of working with your company.
  • Provide a "first-time" customer discount or other deal.
  • Tell how you are different from your competitors.
  • Offer information customers will find useful like a calendar or tip table.

The more thought you put into the information to include in your business cards, the more likely those cards will remain in the possession of the people to whom you hand them out. Once you have the perfect card printed, get ready to network and pass those cards out as often as you can. The more business cards you can pass out at trade shows and other industry-related events, the better the return on your investment will be.



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